Land & Development

Buying and selling land for development is a complicated business. CSJs consultancy services are there to support even the most experienced.

Land & Development activities come in all shapes and sizes and having years of experience and a well-established network of partners across a wide geography is key to seeking out opportunities and then bringing all parties together to make it work for everyone. Christopher St James have been doing this successfully for over 40 years all over London and the Southeast, so whether you are a landowner or developer, we offer a range of consultancy services to suit everyone

Development Site Appraisal


When acting as selling agents for land or development opportunities, CSJ Land team will tailor a marketing proposal that meets the needs of the vendors as well as appealing to appropriate target market for the site. Proposals can include, subject to the landowner’s approval, online exposure via CSJs website and the portals, on site advertising in the form of boards or hoarding, printed media advertising including Estates Gazette and Property Week, as well as proactive outbound networking of our existing database of clients, many of whom have a proven track record of success with CSJ.


By acting as retained agents on behalf of acquirers we are able to seek value for our clients whilst also recognizing that the price achieved will be a key driver for landowners. Part of our skill and one way in which we add value to the process is in balancing these contrasting positions to secure a mutually beneficial outcome for all parties. Landowners are able to secure a sale to a reputable developer without the burden of fees being paid to CSJ. Sites where CSJ act as retained agents rather selling agents are typically those which are not yet available on the open market.

Off Plan and Stock Unit New Homes Marketing & Sales

CSJ success within the New Homes sector can be attributed in large part to our specialist off plan sales capability. Our extensive experience and expertise of the off plan process has enabled us to hone a specific sales process to make the best possible use of our applicant databases covering a wide geographic area and diverse range demographics. By following this process we can ensure that we have a team of sales people representing our clients, rather than order takers.

Dependent on the developers funding and release strategy, a mix of off plan sales and stock unit sales may be appropriate to ensure the maximum return on investment for the client. Other developments may be released to the market at a later stage in a clients’ investment cycle. All New Homes sales are managed by our specialist team. Marketing campaigns for stock units will include extensive online representation, printed media campaigns, pro active database trawling and on site sales events. By combining access to new homes and ‘second hand’ residential databases, CSJ New Homes team extend their reach into a database of over 10,000 potential buyers.

Land Assemblies

CSJ experienced Land team have operated as developers as well as agents and so have an understanding of the process from a perspective not available amongst all agents. By bringing multiple owners together to establish a consensus approach, a much greater return can be delivered to homeowners whilst also creating opportunities for developers to establish planning for a site that ensure the best possible return once the project comes to fruition.

Pre-Acquisition Consultancy

Due to CSJ Land team’s extensive experience and success in delivering development opportunities, we are well placed to assist developers at the pre planning and even pre acquisition stage of the investment process. This support can include guidance on:

Local planning restrictions
Option and JV Agreements
Rights of light implications
Market & Area Analysis
Density and unit mix
Viability assessments & study support
Gross Development Values / ROI
Sales and buyer profiling
Comparable and Competitor Analysis

Development Site Appraisal


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